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Starter Training Certification

Data & AI Business Literacy

Empower your team to make informed, data-driven decisions. Gain foundational knowledge and practical tools to harness the power of data and AI within your organization.

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Train Data & AI Business Literacy

The Data & AI Business Literacy training can be the essential first step in Datentreiber’s three-staged process and is equally the first step in our three-level certification path. This training prepares business managers, leaders, and innovation managers by:

Building a Common Data & AI Mindset: Equip participants with essential knowledge of data & AI and analytics. Understand key concepts such as big data, data science, machine learning, and generative AI models like GPT.
This foundational understanding helps your team develop a unified language and perspective on data and AI, reducing miscommunications and fostering alignment toward common goals.

Introducing Proven Tools and Methods: Learn practical tools and templates, such as the Data & AI Business Design method and value driver trees. These resources provide hands-on experience that participants can apply directly in their roles to enhance immediate project impact.

Preparing for Strategic Alignment: Understand how data and AI initiatives can add value to your business. This knowledge enables participants to identify meaningful opportunities and align potential projects with broader organizational objectives.

Anticipating Challenges: Gain awareness of common pitfalls and additional constraints such as legal considerations (e.g., GDPR, EU AI Act). This insight helps your team navigate complexities and avoid risks associated with data and AI projects

Why Should You Attend

✔ Expert Guidance with No Prior Knowledge Required: Our trainings are designed for all levels—no prior experience is necessary for our starter training. Learn from professionals with extensive experience in data and AI strategy projects.

✔ Hands-On Learning for Immediate Impact: Engage in practical exercises using proven methods and templates. Gain practical skills you can apply directly in your role to enhance efficiency and drive success.

✔ Integrated Learning Path: Benefit from our structured progression—train, think, transform—which builds your expertise and business model step by step: From foundational knowledge to strategic data & AI integration in your future business.

✔ Interactive, Collaborative Environment: Experience a mix of insightful lectures and interactive exercises in small group settings, allowing for personalized feedback and meaningful discussions.

✔ Stay Ahead in the Data-Driven Era: Equip yourself and your team with the knowledge and skills needed to effectively leverage data and AI, fostering better collaboration and data-driven decision-making.

Upcoming Trainings

  •  30.05.2025
     10:00 - 15:00
  •  06.06.2025
     10:00 - 15:00
  •  13.06.2025
     10:00 - 15:00
  •  20.06.2025
     10:00 - 15:00
  •  27.06.2025
     10:00 - 11:30

Data & AI Business Literacy

📌Location: Online
🗨 Language: English
👨‍🏫 Trainer: Martin Szugat

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The 3 Components Of Data & AI Business Design

In this training, you’ll start exploring the integration of:

  1. Business Viability: See how data & AI can support strategic goals, adding economic value and sustainability.
  2. User Desirability: Recognize how data insights and AI products improve customer experience and satisfaction.
  3. Data Feasibility: Understand the technical possibilities and limitations of data & AI within your business context, laying the groundwork for future innovations.

We believe that aligning these three components will lead to the successful transformation of your business model.

Two-Day Agenda Of Data & AI Business Literacy Starter Training

What can you expect from our two-day schedule? Our trainings primarily involve a blend of method presentations, exploration of use cases, and practical exercises to help you master the Data & AI Business Design method independently.

Below, you can explore the detailed agenda for the Data & AI Business Literacy Certification:

  1. Lectures and Exercises: Each lecture or exercise lasts 45 minutes.
  2. Post-Training Assignment: After the two-day training, every participant will receive an assignment. This assignment aims to deepen their knowledge of the Data & AI Business Design Method. We will discuss this assignment in an additional 45-minute online session later on.

Day 1 (5 hours)

Module I: Data-Driven Business Models, Processes, and Decisions 

  • Lecture: Data-driven and AI-powered business and decision-making
  • Exercise: Optimize business processes with the Customer Journey and Value Chain canvas.
  • Lecture: From Business Intelligence to Artificial Intelligence
  • Exercise: Plan a roadmap with the Analytics & AI Maturity canvas.

Module II: Descriptive Analytics / Business Intelligence 

  • Lecture: Building a solid data foundation: actionable metrics & understandable models.
  • Exercise: Find your right business metrics with value driver trees.
  • Lecture: Measure what matters: KPI & OKR.
  • Exercise: Setting and simulating SMART goals and actions.

Day 2 (5 hours)

Module III: Diagnostic Analytics / Analytical AI 

  • Lecture: Essentials of statistical data analyses & visualization.
  • Exercise: Wireframe a user-centric and value-oriented KPI dashboard.
  • Lecture: Introduction to A/B experiments & statistical hypothesis testing.
  • Exercise: Plan and evaluate A/B experiments for business optimization.

Module IV: Predictive Analytics / Generative AI 

  • Lecture: Predictive analytics, machine learning, and large language models.
  • Exercise: Sketching an AI solution with the Generative AI canvas.
  • Lecture: Data & AI Strategy, Governance, and Management.
  • Exercise: Ensure GDPR & EU AI Act compliance and increase value with the Data Management canvas.

Frequently Asked Questions

What are my key take aways from the certification?

Your are certified Data & AI Business Strategist.

  • Mastering Data Conversations: You will learn how to engage in effective data conversations with stakeholders from different departments.
  • Stakeholder Involvement: Understand whom to involve for specific data project requests.
  • Business Objectives Translation: Learn how to translate business objectives into a data and AI strategy.
  • Data & AI Business Design Method: Explore our Data & AI Business Design Method, which draws inspiration from the visual techniques data design thinking.

Additionally, discover other tools, such as driver trees, to illustrate the metrics you should follow.

What is the pricing of the certification?

Individual certification prices for

• Remote certification: € 1.590
• Onsite certification: € 1.990

Additionally, we offer following discounts:

If you have any questions, Do not hesitate to contact us here.

What are the next steps on my certification path?

Please see our certification path here.

Other questions?

You have additional questions? Do not hesitate to contact us here.

For Whom Are Our Trainings?

Our trainings are crafted for professionals across levels and departments, enabling them to integrate data & AI seamlessly into strategy, operations, and culture. Each role gains unique benefits from Datentreiber’s hands-on, holistic approach.

Regardless of your starting point, each of our three training levels expands your knowledge, skill set, and holistic impact: If your background is technical, you’ll gain valuable insights into business viability, strategic alignment, and user-centered design across each training. For those in business and management, every level offers new perspectives on data and AI feasibility, practical applications, and emerging opportunities.

Meet our Trainers

Martin Szugat

Martin Szugat is passionate about driving informed decisions through data. He specializes in AI and data strategy, leveraging insights to create data-driven use cases, business models, and data products. His approach is informed by his own developed method called Data & AI Business Design, which draws inspiration from design thinking practices.

During his bioinformatic studies, Martin focused on research related to machine learning and data mining. Additionally, he has worked as a freelance author and IT consultant.

Since 2014, Martin has served as the program director at Machine Learning Week Europe (formerly known as Predictive Analytics World and Deep Learning World).

He also shares his knowledge as a lecturer at HWZ University and Steinbeis University, and as an instructor for LinkedIn Learning.

Furthermore, he co-owns Datentreiber, a consultancy that offers data and AI strategy workshops, consulting services, and certifications, together with Georg Arens.

Follow Martin on LinkedIn

Georg Arens

Georg Arens is an enthusiastic advocate for data-driven business and marketing. With a proven track record, he brings extensive experience in data strategy, informed business and marketing consulting, and project and program management. Georg has worked with prominent accounts such as Rewe Group, Vodafone, Eventim, and Douglas.

His expertise spans several key areas:

  • Business Intelligence: Georg excels in leveraging data to drive strategic decision-making.
  • Data Warehouse and Big Data Technology: He has a deep understanding of data infrastructure and analytics.
  • Marketing Analytics: Georg’s insights help optimize marketing campaigns and customer engagement.
  • Data Products: He develops innovative solutions that transform raw data into actionable insights.
  • Business Development: Georg’s strategic mindset contributes to organizational growth.

Georg Arens is also a co-founder of Datentreiber, alongside Martin Szugat. Datentreiber offers data and AI strategy workshops, consulting services, and certifications.

Follow Georg on LinkedIn

Collaborative Platform

Hands-On Learning with the Data & AI Design Bench

The Data & AI Design Bench is an interactive platform that brings real-time strategy development to your training. You’ll work with pre-designed templates on Miro Board, turning theory into practical insights you can apply immediately.

You don’t just learn what to do—you’ll experience how to do it.

How it Works:

Immediate Application: Practice with real-world use cases you can adapt to your business.

Interactive Tools: Use ready-made templates to solve real problems in real time.

Hands-On Learning: Alternate between 45-minute lectures and exercises, ensuring balanced learning and action.

Collaboration: Work together on Miro, exploring data use cases and building strategies with peers.

Learn more

Why It Stands Out:

Action-Oriented: Every session moves you towards a data-driven strategy and understanding.

Adaptable: Method and canvases fit any industry, ensuring flexibility for your needs.

Practical Results: Leave with actionable strategic knowledge, ready to design your data & AI business.

With the Design Bench, you won’t just learn—you’ll do.

Learn more

Why Data-Driven Leaders Trust Us to Grow Professionally

Allianz
Nestlè
GfK
Kuehne+Nagel
Roche
Axel Springer

Thanks to the three Datentreiber courses: Data Strategy & Culture, Data Design Thinking, and Data Business Consulting, my colleagues and I now have very applicable tools and frameworks at hand to master  the ubiquitous ‘Hippo company’ (Highest Paid Person’s Opinion). Thank you for your great support so far!

Louise Karstens

Allianz
Head Digital Factory

Nestlé views employee development as a critical success factor for digital transformation within the company. During the two-day Datentreiber course on ‘Data-Powered Marketing,’ our employees learned how to strategically and operationally leverage data to identify relevant content, distribute it through the right channels, and optimally steer campaigns. Martin Szugat enthused the participants with numerous practical exercises and descriptive examples.

Sarah von Mitzlaff

Group Brand Manager
Nestlé Deutschland AG

As part of a several-month strategy project at the top management level, Martin Szugat from Datentreiber provided us with professional advice and actively supported us in identifying, evaluating, and prioritizing relevant business cases. His profound knowledge of the analytics industry and his structured approach significantly advanced the project.

Christian Waldheim

Global Director Strategy
GfK SE

Datentreiber accompanied our Sales Analytics Kick-Off. Together, in a data strategy workshop, we developed an analytics roadmap. The workshop was a complete success – Mr. Szugat managed to generate great momentum for the upcoming activities with his moderation experience and data design thinking approach, sharpen the focus for the upcoming analytics activities, and excite both the business and IT departments. We look forward to continuing our collaboration!

Felix Jacubasch

Senior Manager BI & Analytics
Kühne + Nagel (AG & Co.) KG

As a keynote speaker on the topic of Data Science, Martin Szugat was able to bring strong impulses into the organization within the context of ‘Data Thinking’, thus prominently advancing the topic of data during Roche’s digital transformation. Furthermore, Martin supports us successfully in developing a comprehensive, company-wide data strategy at Roche Diagnostics GmbH through workshop moderation, positioning the company for the future. Martin will continue to accompany us on this transformation journey.

Nadja Schaefer

Digital Transformation
Roche Diagnostics GmbH

Participating in the Datentreiber’s Data Thinking certification was a successful investment in my professional skills as a Data Scientist. With the help of the training, I can align my daily work more closely with the business model, objectives, the users, and the data landscape at Axel Springer. Furthermore, I have learned the tools to identify new analytical use cases from a user perspective and examine them for their business viability.

Justin Neumann

Data Scientist
Axel Springer SE

Why Begin with Data & AI Business Literacy?

Without this training:

  • Misunderstandings among employees can lead to costly mistakes.
  • Decision-makers may make uninformed decisions due to a lack of understanding.
  • Resources may be wasted on misaligned or underbudgeted projects.
  • Projects may face delays and errors because teams are unaware of common pitfalls.
  • Legal risks increase due to unknown restrictions by GDPR, the EU AI Act, and other regulations.

Foundation for Growth: Establish a strong base that prepares your organization for success in the data-driven era.

By starting with this training:

  • Prevent costly misunderstandings and align your team with a shared understanding.
  • Equip your organization to make informed decisions and avoid common mistakes.
  • Lay the groundwork for advanced trainings like Data & AI Design Thinking and Data & AI Business Consulting.

Individual Certification Schedule – Book Now and Grow With Us


Upcoming Events

  •  31.01.2025

     10:00 - 15:00
  •  07.02.2025

     10:00 - 15:00
  •  14.02.2025

     10:00 - 15:00
  •  21.02.2025

     10:00 - 15:00
  •  28.02.2025

     10:00 - 11:30

Data & AI Business Consulting

📌Location: Online

🗨 Language: English

👨‍🏫 Trainer: Martin Szugat

€ 1.590,00 (EUR) *

Register Now
  •  10.03.2025 - 11.03.2025

     09:00 - 17:00

Data & AI Business Literacy

📌Location: Weilheim i.OB (Germany)

🗨 Language: German

👨‍🏫 Trainer: Martin Szugat

€ 1.990,00 (EUR) *

Register Now
  •  11.03.2025

     10:00 - 15:00
  •  18.03.2025

     10:00 - 15:00
  •  25.03.2025

     10:00 - 15:00
  •  01.04.2025

     10:00 - 15:00
  •  08.04.2025

     10:00 - 11:30

Data & AI Design Thinking

📌 Location: Online

🗨 Language: English

👨‍🏫 Trainer: Georg Arens

⌚ Time: Eastern Standard Time (EST)

€ 1.590,00 (EUR) *

Register Now
  •  19.03.2025

     09:00 - 17:00
  •  20.03.2025

     09:00 - 17:00

Data & AI Design Thinking

📌 Location: Cologne (Germany)

🗨 Language: German

👨‍🏫 Trainer: Georg Arens

€ 1.990,00 (EUR) *

Register Now
  •  05.05.2025 - 06.05.2025

     09:00 - 17:00

Data & AI Design Thinking

📌Location: Weilheim i.OB (Germany)

🗨 Language: German

👨‍🏫 Trainer: Martin Szugat

€ 1.990,00 (EUR) *

Register Now
  •  30.05.2025

     10:00 - 15:00
  •  06.06.2025

     10:00 - 15:00
  •  13.06.2025

     10:00 - 15:00
  •  20.06.2025

     10:00 - 15:00
  •  27.06.2025

     10:00 - 11:30

Data & AI Business Literacy

📌Location: Online

🗨 Language: English

👨‍🏫 Trainer: Martin Szugat

€ 1.590,00 (EUR) *

Register Now
  •  05.08.2025

     10:00 - 15:00
  •  12.08.2025

     10:00 - 15:00
  •  19.08.2025

     10:00 - 15:00
  •  26.08.2025

     10:00 - 15:00
  •  02.09.2025

     10:00 - 11:30

Data & AI Business Consulting

📌Location: Online

🗨 Language: English

👨‍🏫 Trainer: Georg Arens

€ 1.590,00 (EUR) *

Register Now
  •  24.09.2025 - 25.09.2025

     09:00 - 17:00

Data & AI Design Thinking

📌Location: Berlin (Germany)

🗨 Language: German

👨‍🏫 Trainer: Georg Arens

€ 1.990,00 (EUR) *

Register Now
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5% Discount*

for more than one participant from the same company or for individuals enrolling in multiple trainings

10% Discount*

when booking multiple training sessions for more than one participant

* Note: The discount is not indicated on the payment request for each individual training. You will receive invoices for all training bookings, where the discount will be duly applied.



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Datentreiber GmbH
4.9
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review us on
Wolfgang AlbertWolfgang Albert
12:31 27 Sep 23
Very interesting topic and very well conveyed. The many experience reports and the exercises between the individual chapters round off the training perfectly.
Radu-Mihnea PandeaRadu-Mihnea Pandea
08:02 13 Jul 23
If you need top level education about Data Design and Data Strategy, this is the place to go to. Martin will guide you through all the topics in detail and share you his experience to make everything much more than just theory.
Dimitri VisnadiDimitri Visnadi
11:21 17 Feb 23
Hands-on data strategy. I highly enjoyed the Data Design Thinking training. Martin has a wealth of knowledge and you learn a lot during the sessions.
Sarah KuplichSarah Kuplich
11:56 23 Dec 22
Datentreiber's services far exceeded my expectations. The trainings not only fulfill the purpose, but are full of learning from real experiences, with practical exercises and many doubts answered. The entire team was always very kind and professional. I strongly recommend the services of this company.
Maximilian StolbergMaximilian Stolberg
20:24 22 Feb 22
Martin Szugat is a leader in Data Strategy Design & Data Literacy!
Michaela StauchMichaela Stauch
07:53 21 Jul 21
I took part in the data strategy beginners seminar in June. Martin answered all questions, always conveyed the content in a practical manner and structured the two days very well.I can highly recommend further training with data drivers!
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