Clients Worldwide

Certified Experts Globally

Data & AI Business Design Experts

Expert Guidance on Data Strategy - Unlocking AI Efficiency
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Business (Marketing, Sales, Etc.)
Innovation Management
Data Science, Analytics, AI
Product Management

The Datentreiber Certification Path


Data & AI Business Literacy Certification

AI and Data Literacy enables informed decisions, performance insights, and objective-based analytics planning.


Data & AI Business Design Thinking Certification

Master Datentreiber’s Data & AI Business Design method to plan Data and AI strategies.


Data & AI Business Consulting Certification

Become a Data & AI Business Consultant to guide organizations toward their full potential.

Overview Of All Certifications And Courses

Foundation: Data & AI Business Literacy Certification

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Advanced: Data & AI Business Design
Thinking Certification

Go to Certification

Expert: Data & AI Business
Consulting Certification

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LinkedIn Learning Course:
Data-Driven Marketing

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Academic Course: CAS AI
Management at HWZ Zurich

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Free Masterclass: Why Everyone Really Needs Data Literacy

Go to Masterclass

Why data-driven leaders trust us to grow professionally

Axel Springer

Thanks to the three Datentreiber courses: Data Strategy & Culture, Data Design Thinking, and Data Business Consulting, my colleagues and I now have very applicable tools and frameworks at hand to master  the ubiquitous ‘Hippo company’ (Highest Paid Person’s Opinion). Thank you for your great support so far!

Louise Karstens

Head Digital Factory

Nestlé views employee development as a critical success factor for digital transformation within the company. During the two-day Datentreiber course on ‘Data-Powered Marketing,’ our employees learned how to strategically and operationally leverage data to identify relevant content, distribute it through the right channels, and optimally steer campaigns. Martin Szugat enthused the participants with numerous practical exercises and descriptive examples.

Sarah von Mitzlaff

Group Brand Manager
Nestlé Deutschland AG

As part of a several-month strategy project at the top management level, Martin Szugat from Datentreiber provided us with professional advice and actively supported us in identifying, evaluating, and prioritizing relevant business cases. His profound knowledge of the analytics industry and his structured approach significantly advanced the project.

Christian Waldheim

Global Director Strategy

Datentreiber accompanied our Sales Analytics Kick-Off. Together, in a data strategy workshop, we developed an analytics roadmap. The workshop was a complete success – Mr. Szugat managed to generate great momentum for the upcoming activities with his moderation experience and data design thinking approach, sharpen the focus for the upcoming analytics activities, and excite both the business and IT departments. We look forward to continuing our collaboration!

Felix Jacubasch

Senior Manager BI & Analytics
Kühne + Nagel (AG & Co.) KG

As a keynote speaker on the topic of Data Science, Martin Szugat was able to bring strong impulses into the organization within the context of ‘Data Thinking’, thus prominently advancing the topic of data during Roche’s digital transformation. Furthermore, Martin supports us successfully in developing a comprehensive, company-wide data strategy at Roche Diagnostics GmbH through workshop moderation, positioning the company for the future. Martin will continue to accompany us on this transformation journey.

Nadja Schaefer

Digital Transformation
Roche Diagnostics GmbH

Participating in the Datentreiber’s Data Thinking certification was a successful investment in my professional skills as a Data Scientist. With the help of the training, I can align my daily work more closely with the business model, objectives, the users, and the data landscape at Axel Springer. Furthermore, I have learned the tools to identify new analytical use cases from a user perspective and examine them for their business viability.

Justin Neumann

Data Scientist
Axel Springer SE

Using the Datentreiber Canvas was an easy way to identify the next best use case.

Client: Thomas Knauer
Ex-Business Head Data & Analytics | Ex-Kaiser X Labs a company of Allianz

Data Strategy Design - Datentreiber Proven Method

Meet our Trainers

Martin Szugat

Managing Director

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Martin Szugat is passionate about data-driven business models, design thinking, and artificial intelligence.

He enjoys sharing his knowledge as a lecturer at HWZ University, as an Instructor for LinkedIn Learning, and his own company Datentreiber that offers data strategy certifications and consulting for organizations worldwide.

His clients include Schaeffler, Nestlé, Kühne+Nagel, and Allianz.

Georg Arens

Managing Director

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Georg Arens is ardent about designing Data and AI strategies and helping clients realize their full potential through data-driven decisions.

Together with Martin Szugat, he owns Datentreiber, which provides data strategy certifications and consulting services to organizations worldwide.

Georg is a highly experienced Data Strategist, Consultant, and Lecturer.

  • 11.10.2024
  • 18.10.2024
  • 25.10.2024
  • 04.11.2024
  • 08.11.2024
  • 16.09.2024
  • 17.09.2024

📌Weilheim i.OB
🗣️In German

Data comes with challenges, such as

Individual Certification Schedule – Book Now And Grow With Us

  •  16.09.2024 - 17.09.2024

     09:00 - 17:00

Fortgeschrittenen-Zertifizierung: Data & AI Business Consulting (In Deutsch)

In diesem Training lernen Sie die Werkzeuge und Methoden kennen, die es Ihnen als Data-Strategieberater ermöglichen, Ihren Kunden umfassende und fundierte Unterstützung auf dem Weg zu einem datengetriebenen Unternehmen zu bieten. Als zertifizierter Data-Strategieberater werden Sie Teil des erfolgreichen Datentreiber-Netzwerks und profitieren von Kundenanfragen für Beratungsprojekte und Data-Strategie-Workshops.

€ 1.990,00 (EUR) *

  • Training Part 1


     10:00 - 15:00
  • Training Part 2


     10:00 - 15:00
  • Training Part 3


     10:00 - 15:00
  • Training Part 4


     10:00 - 15:00
  • Assignment Review


     10:00 - 11:30

Online Advanced Certification: Data & AI Business Design Thinking (In English)

Join Martin Szugat for a virtual training in English language, held on four Fridays from 10:00 AM to 3:00 PM. Additionally, there will be a assignment session from 10:00 AM to 11:30 AM. In this training, you will delve into data design thinking and explore practical strategies for effective business consulting. Martin Szugat, an experienced trainer, will guide you through interactive sessions, case studies, and hands-on exercises.

€ 1.590,00 (EUR) *

  •  21.10.2024 - 22.10.2024

     09:00 - 17:00

Grundlagen-Zertifizierung: Data & AI Business Literacy (In Deutsch)

Künstliche Intelligenz (KI) und Datenkompetenz ermögliche strategische Planung, um Ihr Unternehmen und seine Prozesse zu transformieren, fundierte Entscheidungen zu treffen, Einblicke in Performancezahlen und zielorientierte Analysen durchzuführen.

€ 1.990,00 (EUR) *

  • Training Part 1


     10:00 - 15:00
  • Training Part 2


     10:00 - 15:00
  • Training Part 3


     10:00 - 15:00
  • Training Part 4


     10:00 - 15:00
  • Assignment Review


     10:00 - 11:30

Online Expert Certification: Data & AI Business Consulting (In English)

With Data Strategy Design to data-driven business models Join Martin Szugat for a virtual training in English language, held on four Fridays from 10:00 AM to 3:00 PM. Additionally, there will be an assignment session from 10:00 AM to 11:30 AM. In this training, you will learn the tools and methods that enable you, as a data strategy consultant, to provide your customers with comprehensive and well-founded support on their way to a data-driven business. As a certified data strategy consultant, you will become part of the successful Datentreiber network and benefit from customer requests for consulting projects and data strategy workshops.

€ 1.590,00 (EUR) *

Tickets available*
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excl. 19% Vat. (Pay by Invoice or PayPal)

5% Discount*

for more than one participant from the same company or for individuals enrolling in multiple trainings

10% Discount*

when booking multiple training sessions for more than one participant

* Note: The discount is not indicated on the payment request for each individual training. You will receive invoices for all training bookings, where the discount will be duly applied.

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