Expert Level Certification

Data & AI Business Consulting

Become a Data & AI Business Consultant to guide organizations toward a holistic data & AI strategy.

Lead Transformative Change with Expert Proficiency

Train Data & AI Business Consulting

At the expert level, the Data & AI Business Consulting training prepares seasoned innovation managers, leaders, and data & AI experts to guide organizations through comprehensive transformation:

Mastering Strategic Leadership: Acquire the skills to manage and implement data and AI initiatives at scale, influencing high-level strategic decisions and handling holistic transformation projects. Learn the nuances of managing complex projects confidently.

Handling Complex Challenges: Learn how to navigate difficult stakeholder situations and complex project dynamics, ensuring smoother execution and successful outcomes.

Designing and Facilitating Advanced Workshops: Apply the full Data & AI Design Kit to plan and conduct workshops tailored to your organization’s needs, driving holistic transformation.

Aligning for Sustainable Impact: Deepen your ability to align business goals with user needs and data capabilities, ensuring that transformations are sustainable and value-driven.

Why Should You Attend

✔ Elevate Your Consulting Expertise: Advance your ability to guide organizations through comprehensive data and AI transformations. This expert-level training empowers you to successfully consult on complex data, analytics, and AI projects.

✔ Prerequisite Knowledge for Maximum Impact: Designed for seasoned professionals, this training builds on prior certification in Data & AI Design Thinking, ensuring you have the foundation to delve into advanced concepts and practices.

✔ Master Advanced Strategic Frameworks:

Diverse Workshop Formats: Learn various Data & AI Business Design workshop formats tailored to different organizational needs.
Deep Dive into Strategic Tools: Explore advanced components like the Strategy Pyramid, Value Chain, and Growth Horizons to enhance your strategic planning.

✔ Enhance Your Facilitation and Leadership Skills:

Effective Workshop Facilitation: Improve your ability to plan, organize, and conduct impactful workshops, including selecting the right stakeholders and fostering consensus.
Articulate Strategic Value: Develop the skills to convincingly communicate the necessity of data and AI strategies to clients and stakeholders.

✔ Translate Strategies into Actionable Plans:

Implementation Roadmaps: Learn how to synthesize workshop results into actionable next steps and comprehensive project plans.
Resource Planning: Gain expertise in estimating efforts and resources needed for data and AI initiatives, ensuring realistic and achievable project goals.

Upcoming Trainings

31.01.2025
10:00 - 15:00
07.02.2025
10:00 - 15:00
14.02.2025
10:00 - 15:00
21.02.2025
10:00 - 15:00
28.02.2025
10:00 - 11:30

Data & AI Business Consulting

📌Location: Online
🗨 Language: English
👨‍🏫 Trainer: Martin Szugat

05.08.2025
10:00 - 15:00
12.08.2025
10:00 - 15:00
19.08.2025
10:00 - 15:00
26.08.2025
10:00 - 15:00
02.09.2025
10:00 - 11:30

Data & AI Business Consulting

📌Location: Online
🗨 Language: English
👨‍🏫 Trainer: Georg Arens

06.10.2025 - 07.10.2025
09:00 - 17:00

Data & AI Business Consulting

📌Location: Weilheim i.OB (Germany)
🗨 Language: German
👨‍🏫 Trainer: Martin Szugat

See Full Certification Schedule

Subscribe to our waiting list and be the first to know when new dates are announced.

Sign-Up To Waiting List

The 3 Components of Data & AI Business Design

Building Success with Datentreiber’s 3 Components

To maximize data impact, our Data & AI Business Design Method consists of three components:

Business Understanding
User Understanding
Data Understanding

We believe that aligning these three components will lead to the successful transformation of your business model, processes, etc., resulting in long-term success and informed decisions.

Two-Day Agenda of Data & AI Business Consulting Expert Certification

What can you expect from our two-day schedule? Our certifications primarily involve a blend of method presentations, exploration of use cases, and practical exercises to help you master the Data & AI Business Design Method independently.

Below, you can explore the detailed agenda for the Data & AI Business Consulting Expert Certification.

Lectures and Exercises: Each lecture or exercise lasts 45 minutes.
Post-Training Assignment: Every participant will receive an assignment after the two-day training. This assignment aims to deepen their knowledge of the Data & AI Business Design Method. We will discuss this assignment in an additional 45-minute online session later on.

Day 1 (5 hours)

Module I: Data & AI Strategy Framework 

Lecture: Why do you need and what is a holistic data & AI business strategy?
Exercise: Manage client expectations with the Data & AI Strategy Framework canvas.
Lecture: How to design and implement a data & AI strategy and data & AI product innovations?
Exercise: Plan strategy projects with the Data & AI Training & Thinking canvas.

Module II – Data & AI Design Kit & Bench 

Lecture: How to prepare a Data & AI Design Thinking workshop?
Exercise: Determine workshop participants with the Stakeholder Analysis canvas.
Lecture: Overview of the workshop templates and canvas tools.
Exercise: Create a workshop agenda with the Data & AI Design Thinking Workshop canvas.

Day 2 (5 hours)

Module III – Business Strategy Alignment, Consolidation & Integration 

Lecture: How to align data & AI with the business strategy?
Exercise: Understand the business strategy with the Strategy Pyramid canvas.
Lecture: How to manage a data & AI strategy with use case scoring?
Exercise: Specify the technical capabilities and organizational structure with the Data Monetization canvas.

Module IV – Data & AI Design, Development & Deployment Sprints 

Lecture: How to check hypotheses with experiments and communicate a data & AI strategy?
Exercise: Calculate the business case with the Business Case canvas and a Data & AI Value Driver Tree.
Lecture: How to manage the implementation of data & AI products and TOP initiatives?
Exercise: Plan the implementation with the Data & AI Transformation canvas.

Frequently Asked Questions

What are my key take aways from the certification?

You are a certified Data & AI Business Consultant.

Skilled to master the various workshop formats of our Data & AI Business Design Method.

You have acquired the skills necessary to prepare and facilitate successful workshops. Additionally:

Stakeholder Involvement: You understand whom to involve for specific data project requests.
Roadmap and Implementation: You are well-prepared to translate workshop results into a roadmap and next steps for implementation.
Able To Propose Additional Services: You know how to propose additional services such as coaching and expert involvement.

Furthermore, you qualify to join the Datentreiber community and can apply to become a Datentreiber expert. For more information, please refer to our step-by-step guide on becoming an expert.

What is the pricing of the certification?

Individual certification prices for

• Remote training: € 1.590
• Onsite training: € 1.990

Additionally, we offer following discounts:

If you have any questions, Do not hesitate to contact us here.

How to become a Datentreiber expert?

You are interested to join the Datentreiber community and want to become an expert?

For Whom Are Our Trainings?

Our trainings are crafted for professionals across levels and departments, enabling them to integrate data & AI seamlessly into strategy, operations, and culture. Each role gains unique benefits from Datentreiber’s hands-on, holistic approach.

Regardless of your starting point, each of our three training levels expands your knowledge, skill set, and holistic impact: If your background is technical, you’ll gain valuable insights into business viability, strategic alignment, and user-centered design across each training. For those in business and management, every level offers new perspectives on data and AI feasibility, practical applications, and emerging opportunities.

Business Leaders & Executives

Strategize for Sustainable Competitive Advantage

Datentreiber’s training empowers business leaders to develop true data & AI strategies that go beyond surface-level fixes. You’ll learn why integrating data & AI at the core of your business model is essential and how to identify unique opportunities that deliver long-term ROI. By understanding what effective strategy really means in the data & AI context, you can drive transformation that aligns with your business goals, ensuring your organization stays ahead in a competitive landscape.

Innovation Managers & Leaders

Turn Visionary Ideas into Integrated Reality

Our training enables innovation managers to bridge the gap between ideation and execution. Discover how to leverage our proprietary Data & AI Business Design method to create solutions that are not only innovative but also strategically aligned and feasible. Learn to identify the right data & AI use cases that address real business problems, fostering an experiment-driven culture that accelerates meaningful transformation and delivers tangible results.

Data & AI Experts

Amplify Technical Expertise with Strategic Insight

Datentreiber’s training helps data and AI experts align technical skills with business strategy. Gain a deeper understanding of where data & AI can genuinely add value and how to assess data monetization opportunities. By adopting a holistic approach, you’ll enhance your ability to identify impactful solutions, contribute to strategic planning, and play a crucial role in building an integrated data & AI business model that delivers sustained ROI.

Business Managers

Lead Data-Driven Change Within Your Domain

This training equips business managers to integrate data & AI effectively into their areas of responsibility. Learn why a holistic strategy is vital and how to find the right solutions for the right problems. Understand the importance of unique data collection and how it drives future ROI. By fostering an agile and experiment-driven culture, you’ll be able to lead your team in adapting to data-driven practices that enhance performance and competitiveness.

IT & Technical Leaders

Architect the Backbone of a Data-Centric Organization

Datentreiber’s training guides IT and technical leaders to align technological infrastructure with a holistic data & AI strategy. Learn how to support the collection of unique data today for the models of tomorrow. Understand where AI truly adds value and where it doesn’t, avoiding common pitfalls of non-holistic approaches. By integrating technical solutions with strategic objectives, you’ll drive transformation that is both technically sound and strategically impactful.

Meet our Trainers

Martin Szugat

Martin Szugat is passionate about driving informed decisions through data. He specializes in AI and data strategy, leveraging insights to create data-driven use cases, business models, and data products. His approach is informed by his own developed method called Data & AI Business Design, which draws inspiration from design thinking practices.

During his bioinformatic studies, Martin focused on research related to machine learning and data mining. Additionally, he has worked as a freelance author and IT consultant.

Since 2014, Martin has served as the program director at Machine Learning Week Europe (formerly known as Predictive Analytics World and Deep Learning World).

He also shares his knowledge as a lecturer at H WZ University and Steinbeis University, and as an instructor for LinkedIn Le arning.

Furthermore, he co-owns Datentreiber, a consultancy that offers data strategy workshops, consulting services, and certifications, together with Georg Arens.

Follow Martin on LinkedIn

Georg Arens

Georg Arens is a enthusiastic advocate for data-driven business and marketing. With a proven track record, he brings extensive experience in data strategy, informed business and marketing consulting, and project and program management. Georg has worked with prominent accounts such as Rewe Group, Vodafone, Eventim, and Douglas.

His expertise spans several key areas:

Business Intelligence: Georg excels in leveraging data to drive strategic decision-making.
Data Warehouse and Big Data Technology: He has a deep understanding of data infrastructure and analytics.
Marketing Analytics: Georg’s insights help optimize marketing campaigns and customer engagement.
Data Products: He develops innovative solutions that transform raw data into actionable insights.
Business Development: Georg’s strategic mindset contributes to organizational growth.

Georg Arens is also a co-founder of Datentreiber, alongside Martin Szugat. Datentreiber offers data strategy workshops, consulting services, and certifications.

Follow Georg on LinkedIn

Collaborative Platform

Hands-On Learning with the Data & AI Design Bench

The Data & AI Design Bench is an interactive platform that brings real-time strategy development to your training. You’ll work with pre-designed templates on Miro Board, turning theory into practical insights you can apply immediately.

You don’t just learn what to do—you’ll experience how to do it.

How it Works:

Immediate Application: Practice with real-world use cases you can adapt to your business.

Interactive Tools: Use ready-made templates to solve real problems in real time.

Hands-On Learning: Alternate between 45-minute lectures and exercises, ensuring balanced learning and action.

Collaboration: Work together on Miro, exploring data use cases and building strategies with peers.

Learn more

Why It Stands Out:

Action-Oriented: Every session moves you towards a data-driven strategy and understanding.

Adaptable: Method and canvases fit any industry, ensuring flexibility for your needs.

Practical Results: Leave with actionable strategic knowledge, ready to design your data & AI business.

With the Design Bench, you won’t just learn—you’ll do.

Learn more

Why Data-Driven Leaders Trust Us to Grow Professionally

Thanks to the three Datentreiber courses: Data Strategy & Culture, Data Design Thinking, and Data Business Consulting, my colleagues and I now have very applicable tools and frameworks at hand to master the ubiquitous ‘Hippo company’ (Highest Paid Person’s Opinion). Thank you for your great support so far!

Louise Karstens

Allianz
Head Digital Factory

Nestlé views employee development as a critical success factor for digital transformation within the company. During the two-day Datentreiber course on ‘Data-Powered Marketing,’ our employees learned how to strategically and operationally leverage data to identify relevant content, distribute it through the right channels, and optimally steer campaigns. Martin Szugat enthused the participants with numerous practical exercises and descriptive examples.

Sarah von Mitzlaff

Group Brand Manager
Nestlé Deutschland AG

As part of a several-month strategy project at the top management level, Martin Szugat from Datentreiber provided us with professional advice and actively supported us in identifying, evaluating, and prioritizing relevant business cases. His profound knowledge of the analytics industry and his structured approach significantly advanced the project.

Christian Waldheim

Global Director Strategy
GfK SE

Datentreiber accompanied our Sales Analytics Kick-Off. Together, in a data strategy workshop, we developed an analytics roadmap. The workshop was a complete success – Mr. Szugat managed to generate great momentum for the upcoming activities with his moderation experience and data design thinking approach, sharpen the focus for the upcoming analytics activities, and excite both the business and IT departments. We look forward to continuing our collaboration!

Felix Jacubasch

Senior Manager BI & Analytics
Kühne + Nagel (AG & Co.) KG

As a keynote speaker on the topic of Data Science, Martin Szugat was able to bring strong impulses into the organization within the context of ‘Data Thinking’, thus prominently advancing the topic of data during Roche’s digital transformation. Furthermore, Martin supports us successfully in developing a comprehensive, company-wide data strategy at Roche Diagnostics GmbH through workshop moderation, positioning the company for the future. Martin will continue to accompany us on this transformation journey.

Nadja Schaefer

Digital Transformation
Roche Diagnostics GmbH

Participating in the Datentreiber’s Data Thinking certification was a successful investment in my professional skills as a Data Scientist. With the help of the training, I can align my daily work more closely with the business model, objectives, the users, and the data landscape at Axel Springer. Furthermore, I have learned the tools to identify new analytical use cases from a user perspective and examine them for their business viability.

Justin Neumann

Data Scientist
Axel Springer SE

Datentreiber GmbH

4.9

review us on

Wolfgang Albert

12:31 27 Sep 23

Very interesting topic and very well conveyed. The many experience reports and the exercises between the individual chapters round off the training perfectly.

Radu-Mihnea Pandea

08:02 13 Jul 23

If you need top level education about Data Design and Data Strategy, this is the place to go to. Martin will guide you through all the topics in detail and share you his experience to make everything much more than just theory.

Dimitri Visnadi

11:21 17 Feb 23

Hands-on data strategy. I highly enjoyed the Data Design Thinking training. Martin has a wealth of knowledge and you learn a lot during the sessions.

Sarah Kuplich

11:56 23 Dec 22

Datentreiber's services far exceeded my expectations. The trainings not only fulfill the purpose, but are full of learning from real experiences, with practical exercises and many doubts answered. The entire team was always very kind and professional. I strongly recommend the services of this company.

Maximilian Stolberg

20:24 22 Feb 22

Martin Szugat is a leader in Data Strategy Design & Data Literacy!

Michaela Stauch

07:53 21 Jul 21

I took part in the data strategy beginners seminar in June. Martin answered all questions, always conveyed the content in a practical manner and structured the two days very well.I can highly recommend further training with data drivers!

Why Advance to Data & AI Business Consulting?

Without this training:

❌

Organizations may lack guidance in managing data and AI transformations.

❌

Projects may fail due to inadequate leadership and oversight.

❌

Complex challenges may stall transformation efforts.

By completing this training:

✔

Achieve expert-level proficiency in data and AI transformation.

✔

Become a catalyst for change, guiding your organization through AI-powered innovation.

✔

Lead with confidence, influencing strategic decisions and fostering a data-driven culture.

Join the Datentreiber Community and Become an Expert

Have you successfully obtained certification as a Datentreiber Data & AI Business Consultant? Are you now looking to collaborate with Datentreiber?

Read below about the expert eligibility criteria and how you can apply.

1 Needed Profile

Data Scientist, Data Strategist and Expert

Knowledge of data, analytics and AI

Track record in data, analytics & AI, transformation projects

Your client projects request expertise on data-driven business models, processes and data products

2 Datentreiber Certified

You got certified with

Data & AI Business Design Thinking

Data & AI Business Consulting

3 You Are Looking For

Are you interested in using Datentreiber’s Data and AI Business Design Method in your work? By joining, you will receive updates, additional materials, access to follow-up trainings and community meetings.

You want to prove your qualifications in data, analytics and AI projects?

You look for exchange with other data experts and want to collaborate with others in customer projects?

You like to attract new customers via Datentreiber?

4 Apply As A Datentreiber Expert

Application: Fill out your application here.
Interview Invitation: After applying, you will be invited to a personal interview.
Workshop and Feedback: Following the interview, eventually you will conduct a data and AI workshop for a client, followed by a feedback round.
Mentoring and Support: Eventually, you will receive mentoring for your first projects, with support from Datentreiber and its network.

Apply as Datentreiber Expert

Individual Certification Schedule – Book Now and Grow With Us

31.01.2025

10:00 - 15:00
07.02.2025

10:00 - 15:00
14.02.2025

10:00 - 15:00
21.02.2025

10:00 - 15:00
28.02.2025

10:00 - 11:30

Data & AI Business Consulting

📌Location: Online

🗨 Language: English

👨‍🏫 Trainer: Martin Szugat

€ 1.590,00 (EUR) *

10.03.2025 - 11.03.2025

09:00 - 17:00

Data & AI Business Literacy

📌Location: Weilheim i.OB (Germany)

🗨 Language: German

👨‍🏫 Trainer: Martin Szugat

€ 1.990,00 (EUR) *

19.03.2025 - 20.03.2025

09:00 - 17:00

Data & AI Design Thinking

📌 Location: Cologne (Germany)

🗨 Language: German

👨‍🏫 Trainer: Georg Arens

€ 1.990,00 (EUR) *

05.05.2025 - 06.05.2025

09:00 - 17:00

Data & AI Design Thinking

📌Location: Weilheim i.OB (Germany)

🗨 Language: German

👨‍🏫 Trainer: Martin Szugat

€ 1.990,00 (EUR) *

09.05.2025

10:00 - 15:00
16.05.2025

10:00 - 15:00
30.05.2025

10:00 - 15:00
06.06.2025

10:00 - 15:00
13.06.2025

10:00 - 11:30

Data & AI Business Literacy

📌Location: Online

🗨 Language: English

👨‍🏫 Trainer: Martin Szugat

€ 1.590,00 (EUR) *

05.08.2025

10:00 - 15:00
12.08.2025

10:00 - 15:00
19.08.2025

10:00 - 15:00
26.08.2025

10:00 - 15:00
02.09.2025

10:00 - 11:30

Data & AI Business Consulting

📌Location: Online

🗨 Language: English

👨‍🏫 Trainer: Georg Arens

€ 1.590,00 (EUR) *

24.09.2025 - 25.09.2025

09:00 - 17:00

Data & AI Design Thinking

📌Location: Berlin (Germany)

🗨 Language: German

👨‍🏫 Trainer: Georg Arens

€ 1.990,00 (EUR) *

06.10.2025 - 07.10.2025

09:00 - 17:00

Data & AI Business Consulting

📌Location: Weilheim i.OB (Germany)

🗨 Language: German

👨‍🏫 Trainer: Martin Szugat

€ 1.990,00 (EUR) *

Legend

Tickets available*

Few tickets left

Booked out

excl. 19% Vat. (Pay by Invoice or PayPal)

5% Discount*

for more than one participant from the same company or for individuals enrolling in multiple trainings

10% Discount*

when booking multiple training sessions for more than one participant

* Note: The discount is not indicated on the payment request for each individual training. You will receive invoices for all training bookings, where the discount will be duly applied.

You haven’t found the right date for a certification with us? Subscribe to our waiting list and be the first to know when new dates are announced.

Sign-up to waiting list

Popular Insights – Explore More About Us

PLANT-MY-TREE®

Your Participation Matters

With every individual or enterprise certification training and workshop we provide, we plant one tree.

Change begins with us, be a part of it.

Contact Us

Talk to one of our experts to learn how Datentreiber can help you train, think, and transform your organization for greater efficiency in processes and data-driven decisions.

Book a Free Consultation

Get inspired monthly on how to lay the foundation and transform your organization into one that makes data-driven decisions.

train. think. transform.

Contact | Legal Notice | Privacy Policy | Disclaimer | Terms and Conditions

Train. Think. Transform.

To the top

Expert Level Certification

Data & AI Business Consulting

Lead Transformative Change with Expert Proficiency

Train Data & AI Business Consulting

Why Should You Attend

Upcoming Trainings

The 3 Components of Data & AI Business Design

Building Success with Datentreiber’s 3 Components

Two-Day Agenda of Data & AI Business Consulting Expert Certification

Day 1 (5 hours)

Module I: Data & AI Strategy Framework

Module II – Data & AI Design Kit & Bench

Day 2 (5 hours)

Module III – Business Strategy Alignment, Consolidation & Integration

Module IV – Data & AI Design, Development & Deployment Sprints

Frequently Asked Questions

For Whom Are Our Trainings?

Business Leaders & Executives

Innovation Managers & Leaders

Data & AI Experts

Business Managers

IT & Technical Leaders

Meet our Trainers

Martin Szugat

Georg Arens

Collaborative Platform

Hands-On Learning with the Data & AI Design Bench

Why Data-Driven Leaders Trust Us to Grow Professionally

Why Advance to Data & AI Business Consulting?

Join the Datentreiber Community and Become an Expert

1

Needed Profile

2

Datentreiber Certified

3

You Are Looking For

4

Apply As A Datentreiber Expert

Individual Certification Schedule – Book Now and Grow With Us

Popular Insights – Explore More About Us

PLANT-MY-TREE®

Your Participation Matters

Contact Us

follow us

Train. Think. Transform.

Sign-Up To Waiting List for Data & AI Business Consulting

Apply As A Datentreiber Expert

Module I: Data & AI Strategy Framework 

Module II – Data & AI Design Kit & Bench 

Module III – Business Strategy Alignment, Consolidation & Integration 

Module IV – Data & AI Design, Development & Deployment Sprints 