Workshops, Training & Transformation
Transform Your Business With a Holistic Data & AI Strategy
From employee training and strategic integration to seamless implementation, Datentreiber guides you through every step of your data-driven journey. Achieve sustainable growth, innovation, and operational excellence with our holistic Data & AI Business Design method, tailored workshop facilitation, and transformative expert guidance.
We Transform Organizations Across All Industries Worldwide
Thanks to the three Datentreiber courses: Data Strategy & Culture, Data Design Thinking, and Data Business Consulting, my colleagues and I now have very applicable tools and frameworks at hand to master the ubiquitous ‘Hippo company’ (Highest Paid Person’s Opinion). Thank you for your great support so far!
Allianz
Head Digital Factory
Nestlé views employee development as a critical success factor for digital transformation within the company. During the two-day Datentreiber course on ‘Data-Powered Marketing,’ our employees learned how to strategically and operationally leverage data to identify relevant content, distribute it through the right channels, and optimally steer campaigns. Martin Szugat enthused the participants with numerous practical exercises and descriptive examples.
Group Brand Manager
Nestlé Deutschland AG
As part of a several-month strategy project at the top management level, Martin Szugat from Datentreiber provided us with professional advice and actively supported us in identifying, evaluating, and prioritizing relevant business cases. His profound knowledge of the analytics industry and his structured approach significantly advanced the project.
Global Director Strategy
GfK SE
Datentreiber accompanied our Sales Analytics Kick-Off. Together, in a data strategy workshop, we developed an analytics roadmap. The workshop was a complete success – Mr. Szugat managed to generate great momentum for the upcoming activities with his moderation experience and data design thinking approach, sharpen the focus for the upcoming analytics activities, and excite both the business and IT departments. We look forward to continuing our collaboration!
Senior Manager BI & Analytics
Kühne + Nagel (AG & Co.) KG
As a keynote speaker on the topic of Data Science, Martin Szugat was able to bring strong impulses into the organization within the context of ‘Data Thinking’, thus prominently advancing the topic of data during Roche’s digital transformation. Furthermore, Martin supports us successfully in developing a comprehensive, company-wide data strategy at Roche Diagnostics GmbH through workshop moderation, positioning the company for the future. Martin will continue to accompany us on this transformation journey.
Digital Transformation
Roche Diagnostics GmbH
train. think. transform.
Everything we do, from laying the foundation of data literacy to understanding the need for a robust data and AI strategy and accompanying its execution, is based on our proven Data & AI Business Design method.
Enabling Holistic Data-Driven Business By Turning Insights Into Results
train.
Using our Data & AI Business Design method, we provide training to help individuals and teams build a strong foundation in data & AI, analytics, and business literacy, enabling them to ground data-driven business models.
think.
Together, we design a data & AI strategy and translate it into clear actions for execution, leading the way to implementing your vision of an informed and AI-powered business. All our workshops are interdisciplinary, innovative, and hands-on.
transform.
As an active partner, we guide and support you through the transformation toward a successful data-driven organization. Our experts cover specific topics such as data & AI strategy, architecture, governance, and more, to accompany every step.
Holistic Data & AI Strategy
Data & AI Business Design
Our proven Data & AI Business Design method empowers organizations to design and execute robust, lean strategies by developing impactful data & AI products.
By integrating technology, organisation, and people into your strategy, Datentreiber provides the structure and support needed to render holistic cutting-edge, data-driven business models.
We ensure that every aspect of your business aligns with your overall objectives.
Datentreiber´s method balances broad exploration with focused execution.Integrating insights from all levels of your business, uncovers innovative opportunities and designs a business model that is both visionary and actionable.
✔ Monetize Data & AI: Prioritize high-value data & AI opportunities.
✔ Innovate Products: Develop market-differentiating data products.
✔ Tailored Analytics: Align analytics strategies with business goals.
✔ Collaborative Workshops: Create actionable strategies with cross-functional teams.
✔ Practical Application: Benefit from methods refined in real-world scenarios.
✔ Synergy Focus: Optimize data & AI integration across people, tech, and data.
✔ Specialized Expertise: Access a network of independent data & AI experts.
✔ Design Bench: Use our digital platform for strategic execution.
✔ Ongoing Guidance: Stay supported throughout your transformation.
AI for Lunch – Understand Before It’s Too Late
AI is everywhere, but how does it really impact your business? In our “AI for Lunch” sessions, we bring clear insights and practical answers straight to your lunch break. No jargon, no empty promises—just straightforward, interactive, and actionable knowledge. Our certified experts reveal what AI truly means, its opportunities and risks, and how your company can leverage it effectively. Onsite or online—give your team the knowledge and inspiration to stay ahead in the AI era.
Navigating the EU AI Act with Confidence
With the approval of the EU AI Act, companies face the challenge of aligning their AI implementations, especially generative AI, with new regulatory requirements. Datentreiber provides expert guidance to assess, evaluate, and systematize these demands, helping identify low-risk, feasible use cases that ensure cost efficiency and planning security.
Unlocking the True Potential of Generative AI
Generative AI is gaining attention, but how can it truly add value to your business? While the field is rapidly evolving, the effective application of generative AI is usually unclear and experimental.
Traditional models and analytical pipelines can often provide more precise solutions. Datentreiber helps you navigate these decisions, identifying when to use generative AI and when to rely on proven methods to seize the right opportunities.
Introducing Datentreiber’s Data & AI Design Bench: Your Blueprint for Strategic Success.
Datentreiber’s Data & AI Design Bench is a powerful tool that brings our proven methodology into a collaborative virtual space. Designed for businesses and consultants, it provides a structured, actionable approach to holistic data & AI strategy development, helping you align data & AI initiatives with your business goals. Whether refining a strategy or starting fresh, the Data & AI Design Bench ensures practical, forward-thinking decisions to support your AI-driven transformation.
Datentreiber by the Numbers: Proven Expertise and Global Reach
2014
Founded
+120
Clients Worldwide
(Large, medium-sized and small enterprises)
+1500
Certified Experts Globally
(Certified with Datentreiber’s Data & AI Business Design Method)
+20
Data & AI Business Design Experts
(Datentreiber’s consultant network assists individual client projects)
Upcoming Individual Trainings
Dive deep into the Data & AI Business Design method to develop user-centered, feasible, and impactful data & AI strategies. This training empowers participants to apply design thinking principles, bridging technical, business, and user perspectives to create innovative, AI-powered business solutions.
Datentreiber Advanced Certification
- 05.05.2025
- 06.05.2025
📌Online
🗣️In English
Master the art of guiding organizations through data & AI transformation with the Data & AI Business Consulting Certification. This expert-level training equips participants with the skills to manage and lead data & AI strategy projects, ensuring successful implementation and integration of AI-driven innovations in a holistic, business-aligned manner.
Datentreiber Expert Certification
- 05.08.2025
- 12.08.2025
- 19.08.2025
- 26.08.2025
- 02.09.2025
📌Online
🗣️In English
Data & AI Comes With Challenges, Such as…
- Am I collecting the right data to fuel my AI initiatives and achieve business objectives?
- Lack of understanding of how to unlock the full potential of data and AI for business growth.
- Difficulty managing and turning vast amounts of data into actionable insights.
AI is only as powerful as the data behind it.
Grow with us and learn how to build a solid foundation where data and AI work together seamlessly to drive informed decisions and achieve long-term success.
Datentreiber Insights
Catch the Highlights of our 10th Anniversary Celebration
Two days of looking ahead and reflecting on the 10-year success story of Datentreiber.
The celebration proved that Datentreiber is evolving, as we introduced our NEW Data & AI Business Design Bench and the NEW philosophy: train. think. transform.
Get inspired monthly on how to lay the foundation and transform your organization into one that makes data-driven decisions.
