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Advanced Level Certification

Data & AI Design Thinking

Master Datentreiber’s Data & AI Business Design Method to plan data and AI strategies.

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Build Up Your Knowledge for Crafting Actionable Strategies

Train Data & AI Design Thinking

Building on foundational literacy, the Data & AI Design Thinking training equips innovation managers, leaders, and data & AI experts with the tools to create practical and impactful strategies:

Applying Design Thinking for Data & AI: Learn to use Datentreiber’s proprietary Data & AI Business Design method to develop strategies that align business viability, user desirability, and data feasibility. Enhance your capacity to identify the right problems and devise innovative solutions using design thinking approaches tailored for data and AI.

Maximizing Project Success: Understand common success factors and potential pitfalls in data and AI projects. Learn from past projects about what works and what can go wrong, increasing your ability to deliver successful outcomes.

Enhancing Collaborative Problem-Solving: Develop skills to effectively collaborate within interdisciplinary teams, ensuring that strategies are innovative, practical, and meet user needs. Learn about what merges agile methods, data & AI, and business strategy within your team.

Utilizing Practical Tools: Gain hands-on experience with advanced tools and canvases, and their interaction within the Data & AI Business Design method, enabling you to design user-centric solutions and plan roadmaps for data and AI initiatives.

Why Should You Attend

✔ Prior knowledge in Data Literacy is essential for this certification. If you need to enhance your data literacy understanding, consider our foundation certification, Data & AI Business Literacy.

✔ Elevate Your Strategic Impact by Mastering Project Prioritization and Roadmapping: Learn advanced techniques to identify, evaluate, and prioritize data and AI initiatives that align with your business goals. Develop actionable roadmaps to drive organizational success and enhance analytical maturity.

✔ Enhance Solution Design and Resource Management by Defining Functional Specifications: Gain expertise in specifying precise needs and functionalities for analytical solutions. Learn how to acquire and manage the right tools, stakeholders, and partners essential for successful project execution.

✔ Benefit from Expert Guidance and Learn from Seasoned Professionals: Engage with trainers who bring extensive real-world experience in data and AI strategy projects, offering deep insights and practical knowledge you can directly apply.

✔ Stay Ahead in the Data-Driven Era and Lead with Confidence: Equip yourself to drive data and AI initiatives that position your organization at the forefront of industry advancements, ensuring you remain competitive in a rapidly evolving landscape.

✔ Expand Your Professional Network and Connect with Industry Peers: Build relationships with professionals across various sectors, fostering opportunities for collaboration and knowledge sharing beyond the training.

Upcoming Trainings

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The 3 Components of Data & AI Business Design

In this training, you’ll actively apply and integrate:

  1. Business Understanding
    • Design Viable Solutions: Learn to create data and AI strategies that are economically viable and strategically aligned with your organization’s goals.
  2. User Understanding
    • Implement User-Centric Design: Apply design thinking to develop solutions that address the right problems, fostering user acceptance through client-centricity and employee integration.
  3. Data Understanding
    • Assess Technical Capabilities: Evaluate your data assets and technological infrastructure to ensure proposed solutions are technically feasible and sustainable.

Two-Day Agenda of Data & AI Design Thinking Certification

What can you expect from our two-day schedule? Our certifications primarily involve a blend of method presentations, exploration of use cases, and practical exercises to help you master the Data & AI Business Design method independently.

Below, you can explore the detailed agenda for the Data & AI Design Thinking Certification.

  1. Lectures and Exercises: Each lecture or exercise lasts 45 minutes.
  2. Post-Training Assignment: After the two-day training, every participant will receive an assignment. This assignment aims to deepen their knowledge of the Data & AI Business Design Method. We will discuss this assignment in an additional 45-minute online session later on.

Day 1

Module I – Intro: Data & AI Business Design 

Lecture: Data & AI Design Thinking Workshop canvas.

Exercise: Plan and prepare data & AI design thinking workshop.

Module II – Business Understanding  

Lecture: Business Model / Case canvas for use case ideation.

Exercise: Identify, categorize, and focus data & AI use cases.

Lecture: Analytics & AI Maturity and Priority Matrix canvas.

Exercise: Plan an analytics & AI roadmap and PICK the next-best use case.

Module III – User Understanding

Lecture: Analytics Use Case canvas: the user perspective,

Exercise: Understand the user needs, i.e. pains & gains.

Day 2

Module III – User Understanding

Exercise: Outline a user-centric analytical / AI solution.

Lecture: Analytics Use Case canvas: the solution perspective.

Module IV – Data Understanding

Lecture: Data Monetization canvas for data & AI product design.

Exercise: Specify data analytics solution and TOP requirements.

Lecture: Data Landscape canvas for data exploration.

Exercise: Identify data assets, gaps, and issues.

Module V – Outro: Workshop Follow-Up 

Exercise: Priority Matrix canvas and Riskiest Assumption Tests (RATs).

Lecture: Identify and prioritize critical assumptions and open questions.

Frequently Asked Questions

What are my key take aways from the certification?

You are certified Data & AI Business Designer

  • Mastering our Data & AI Business Design Method to conduct workshops in your company or for your client.
  • Become an expert in driving Data, Analytics & AI projects: You will learn how to approach analytical projects and how lead the transformation to an informed business.
  • Stakeholder Involvement: Understand whom to involve for specific data project requests.
  • Business Objectives Translation: Learn how to translate business objectives into a data and AI strategy.
  • Functional Specifications: Learn how to specify needs, requirements, and functionalities for analytical solutions.
  • Resource Management: Gain insights into acquiring the right resources (tools, stakeholders, and partners) for your project.
What is the pricing of the certification?

Individual certification prices for

• Remote training: € 1.590
• Onsite training: € 1.990

Additionally, we offer following discounts:

If you have any questions, Do not hesitate to contact us here.

What are the next steps on my certification path?

Please see our certification path here.

Other questions?

You have additional questions? Do not hesitate to contact us here.

For Whom Are Our Trainings?

Our trainings are crafted for professionals across levels and departments, enabling them to integrate data & AI seamlessly into strategy, operations, and culture. Each role gains unique benefits from Datentreiber’s hands-on, holistic approach.

Regardless of your starting point, each of our three training levels expands your knowledge, skill set, and holistic impact: If your background is technical, you’ll gain valuable insights into business viability, strategic alignment, and user-centered design across each training. For those in business and management, every level offers new perspectives on data and AI feasibility, practical applications, and emerging opportunities.

Meet our Trainers

Martin Szugat

Martin Szugat is passionate about driving informed decisions through data. He specializes in AI and data strategy, leveraging insights to create data-driven use cases, business models, and data products. His approach is informed by his own developed method called Data & AI Business Design, which draws inspiration from design thinking practices.

During his bioinformatic studies, Martin focused on research related to machine learning and data mining. Additionally, he has worked as a freelance author and IT consultant.

Since 2014, Martin has served as the program director at Machine Learning Week Europe (formerly known as Predictive Analytics World and Deep Learning World).

He also shares his knowledge as a lecturer at HWZ University and Steinbeis University, and as an instructor for LinkedIn Learning.

Furthermore, he co-owns Datentreiber, a consultancy that offers data strategy workshops, consulting services, and certifications, together with Georg Arens.

Follow Martin on LinkedIn

Georg Arens

Georg Arens is a enthusiastic advocate for data-driven business and marketing. With a proven track record, he brings extensive experience in data strategy, informed business and marketing consulting, and project and program management. Georg has worked with prominent accounts such as Rewe Group, Vodafone, Eventim, and Douglas.

His expertise spans several key areas:

  • Business Intelligence: Georg excels in leveraging data to drive strategic decision-making.
  • Data Warehouse and Big Data Technology: He has a deep understanding of data infrastructure and analytics.
  • Marketing Analytics: Georg’s insights help optimize marketing campaigns and customer engagement.
  • Data Products: He develops innovative solutions that transform raw data into actionable insights.
  • Business Development: Georg’s strategic mindset contributes to organizational growth.

Georg Arens is also a co-founder of Datentreiber, alongside Martin Szugat. Datentreiber offers data strategy workshops, consulting services, and certifications.

Follow Georg on LinkedIn

Collaborative Platform

Hands-On Learning with the Data & AI Design Bench

The Data & AI Design Bench is an interactive platform that brings real-time strategy development to your training. You’ll work with pre-designed templates on Miro Board, turning theory into practical insights you can apply immediately.

You don’t just learn what to do—you’ll experience how to do it.

How it Works:

Immediate Application: Practice with real-world use cases you can adapt to your business.

Interactive Tools: Use ready-made templates to solve real problems in real time.

Hands-On Learning: Alternate between 45-minute lectures and exercises, ensuring balanced learning and action.

Collaboration: Work together on Miro, exploring data use cases and building strategies with peers.

Learn more

Why It Stands Out:

Action-Oriented: Every session moves you towards a data-driven strategy and understanding.

Adaptable: Method and canvases fit any industry, ensuring flexibility for your needs.

Practical Results: Leave with actionable strategic knowledge, ready to design your data & AI business.

With the Design Bench, you won’t just learn—you’ll do.

Learn more

Why Data-Driven Leaders Trust Us to Grow Professionally

Allianz
Nestlè
GfK
Kuehne+Nagel
Roche
Axel Springer

Thanks to the three Datentreiber courses: Data Strategy & Culture, Data Design Thinking, and Data Business Consulting, my colleagues and I now have very applicable tools and frameworks at hand to master  the ubiquitous ‘Hippo company’ (Highest Paid Person’s Opinion). Thank you for your great support so far!

Louise Karstens

Allianz
Head Digital Factory

Nestlé views employee development as a critical success factor for digital transformation within the company. During the two-day Datentreiber course on ‘Data-Powered Marketing,’ our employees learned how to strategically and operationally leverage data to identify relevant content, distribute it through the right channels, and optimally steer campaigns. Martin Szugat enthused the participants with numerous practical exercises and descriptive examples.

Sarah von Mitzlaff

Group Brand Manager
Nestlé Deutschland AG

As part of a several-month strategy project at the top management level, Martin Szugat from Datentreiber provided us with professional advice and actively supported us in identifying, evaluating, and prioritizing relevant business cases. His profound knowledge of the analytics industry and his structured approach significantly advanced the project.

Christian Waldheim

Global Director Strategy
GfK SE

Datentreiber accompanied our Sales Analytics Kick-Off. Together, in a data strategy workshop, we developed an analytics roadmap. The workshop was a complete success – Mr. Szugat managed to generate great momentum for the upcoming activities with his moderation experience and data design thinking approach, sharpen the focus for the upcoming analytics activities, and excite both the business and IT departments. We look forward to continuing our collaboration!

Felix Jacubasch

Senior Manager BI & Analytics
Kühne + Nagel (AG & Co.) KG

As a keynote speaker on the topic of Data Science, Martin Szugat was able to bring strong impulses into the organization within the context of ‘Data Thinking’, thus prominently advancing the topic of data during Roche’s digital transformation. Furthermore, Martin supports us successfully in developing a comprehensive, company-wide data strategy at Roche Diagnostics GmbH through workshop moderation, positioning the company for the future. Martin will continue to accompany us on this transformation journey.

Nadja Schaefer

Digital Transformation
Roche Diagnostics GmbH

Participating in the Datentreiber’s Data Thinking certification was a successful investment in my professional skills as a Data Scientist. With the help of the training, I can align my daily work more closely with the business model, objectives, the users, and the data landscape at Axel Springer. Furthermore, I have learned the tools to identify new analytical use cases from a user perspective and examine them for their business viability.

Justin Neumann

Data Scientist
Axel Springer SE

Why Progress to Data & AI Design Thinking?

Without this training:

❌

Teams may struggle to design strategies that effectively leverage data and AI.

❌

Projects risk failure due to misalignment with business goals, user needs, or technical feasibility.

❌

Collaboration challenges may hinder innovation and efficiency.

By advancing to this training:

✔

Transform ideas into impactful strategies.

✔

Enhance collaboration and strategic integration, increasing the success rate of your projects.

✔

Prepare for expert-level challenges in Data & AI Business Consulting.

Individual Certification Schedule – Book Now and Grow With Us


Upcoming Events

  •  31.01.2025

     10:00 - 15:00
  •  07.02.2025

     10:00 - 15:00
  •  14.02.2025

     10:00 - 15:00
  •  21.02.2025

     10:00 - 15:00
  •  28.02.2025

     10:00 - 11:30

Data & AI Business Consulting

📌Location: Online

🗨 Language: English

👨‍🏫 Trainer: Martin Szugat

€ 1.590,00 (EUR) *

Register Now
  •  10.03.2025 - 11.03.2025

     09:00 - 17:00

Data & AI Business Literacy

📌Location: Weilheim i.OB (Germany)

🗨 Language: German

👨‍🏫 Trainer: Martin Szugat

€ 1.990,00 (EUR) *

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  •  19.03.2025 - 20.03.2025

     09:00 - 17:00

Data & AI Design Thinking

📌 Location: Cologne (Germany)

🗨 Language: German

👨‍🏫 Trainer: Georg Arens

€ 1.990,00 (EUR) *

Register Now
  •  05.05.2025 - 06.05.2025

     09:00 - 17:00

Data & AI Design Thinking

📌Location: Weilheim i.OB (Germany)

🗨 Language: German

👨‍🏫 Trainer: Martin Szugat

€ 1.990,00 (EUR) *

Register Now
  •  09.05.2025

     10:00 - 15:00
  •  16.05.2025

     10:00 - 15:00
  •  30.05.2025

     10:00 - 15:00
  •  06.06.2025

     10:00 - 15:00
  •  13.06.2025

     10:00 - 11:30

Data & AI Business Literacy

📌Location: Online

🗨 Language: English

👨‍🏫 Trainer: Martin Szugat

€ 1.590,00 (EUR) *

Register Now
  •  05.08.2025

     10:00 - 15:00
  •  12.08.2025

     10:00 - 15:00
  •  19.08.2025

     10:00 - 15:00
  •  26.08.2025

     10:00 - 15:00
  •  02.09.2025

     10:00 - 11:30

Data & AI Business Consulting

📌Location: Online

🗨 Language: English

👨‍🏫 Trainer: Georg Arens

€ 1.590,00 (EUR) *

Register Now
  •  24.09.2025 - 25.09.2025

     09:00 - 17:00

Data & AI Design Thinking

📌Location: Berlin (Germany)

🗨 Language: German

👨‍🏫 Trainer: Georg Arens

€ 1.990,00 (EUR) *

Register Now
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* Note: The discount is not indicated on the payment request for each individual training. You will receive invoices for all training bookings, where the discount will be duly applied.



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What Clients Say About Us:

Datentreiber GmbH
4.9
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review us on
Wolfgang AlbertWolfgang Albert
12:31 27 Sep 23
Very interesting topic and very well conveyed. The many experience reports and the exercises between the individual chapters round off the training perfectly.
Radu-Mihnea PandeaRadu-Mihnea Pandea
08:02 13 Jul 23
If you need top level education about Data Design and Data Strategy, this is the place to go to. Martin will guide you through all the topics in detail and share you his experience to make everything much more than just theory.
Dimitri VisnadiDimitri Visnadi
11:21 17 Feb 23
Hands-on data strategy. I highly enjoyed the Data Design Thinking training. Martin has a wealth of knowledge and you learn a lot during the sessions.
Sarah KuplichSarah Kuplich
11:56 23 Dec 22
Datentreiber's services far exceeded my expectations. The trainings not only fulfill the purpose, but are full of learning from real experiences, with practical exercises and many doubts answered. The entire team was always very kind and professional. I strongly recommend the services of this company.
Maximilian StolbergMaximilian Stolberg
20:24 22 Feb 22
Martin Szugat is a leader in Data Strategy Design & Data Literacy!
Michaela StauchMichaela Stauch
07:53 21 Jul 21
I took part in the data strategy beginners seminar in June. Martin answered all questions, always conveyed the content in a practical manner and structured the two days very well.I can highly recommend further training with data drivers!
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