Data & AI Business Design

“Datentreiber enabled us to bridge the gap between our objectives, our content, and our data. Together with Martin Szugat, we developed a universal toolkit and methodology that finally allowed us to correlate all our key metrics and data points. This was our long-missing link. Martin Szugat provided invaluable support with his extensive experience and expertise, giving us the right impulses for independent work.”

“Georg Arens supported us in developing our comprehensive data strategy. His expertise and methodical approach provided us with valuable impulses that enabled us, from both a product and business perspective, to identify the key drivers and use cases and to develop a data business case. We look forward to further collaboration.”

“WDR has repeatedly conducted multi‑day data strategy workshops with Martin Szugat. He impresses with his methodical competence, his extensive experience from numerous projects, and his engaging way of conveying knowledge. The well‑thought‑out methodological concepts, the practical applicability, and not least the provision of toolkits significantly contribute to developing and establishing internal processes and products.”

“Georg Arens accompanied us as a workshop moderator in the conception of the market launch of our Smart Data products. During the workshops, he methodically guided us toward a stronger integration of the user perspective with the technical aspects of data analysis. This helped us translate our Smart Data approaches more precisely into customer solutions and improve our market processing procedures.”

“Datentreiber helped us to plan, optimize, and systematically evaluate a data‑driven advertising campaign. In the process, we learned a great deal about data‑driven approaches and analytical tools. Ultimately, we gained valuable insights from the campaign analysis and heightened our data awareness. The collaboration with Martin Szugat is both partnership‑oriented and goal‑driven.”

“Since the beginning of the relaunch process for our digital platform, Datentreiber has accompanied us in developing and implementing a data strategy. The goal is to not only gain deeper insights from our existing data, but also to deploy them in a targeted, data‑driven manner for managing our platform. The workshops conducted by Georg Arens as part of the project have already provided valuable impulses for this purpose.”

“As specialists in customer analytics, we support our clients in generating valuable insights from data. In a two‑day workshop, Martin Szugat explained his methods and models to our team. The canvas method is an excellent addition for integrating design thinking into our consulting approach.”

“Martin Szugat enriched our team in small‑group workshops on data strategy design with valuable insights. The knowledge he conveyed could then be directly translated into our daily project work and has since made it easier for our colleagues to adopt data‑driven perspectives.”

“The workshop day with Datentreiber was an absolute gain for all employees in our agency. The numerous insights and perspectives on digital and social topics prompted us to reconsider our views and have sustainably increased our data awareness.”