Certifications for Individuals and Enterprises

Data & AI Training

Master data & AI literacy, strategy, and agile thinking. Our hands-on, interactive trainings equip your teams with the skills to integrate data & AI into every corner of your business.

Explore Our Trainings

Why Train With Us

Build Your Data & AI Excellence from the Ground Up

Data & AI are essential today. To harness their full potential, your organization needs a solid foundation—not just awareness. Our “train.”-stage trainings equip your teams with the practical skills and strategic mindset to integrate data & AI seamlessly into your business.

Whether you’re planning a full-scale transformation, upskilling your team, or exploring new opportunities, our trainings offer immediate, actionable value, that fits your needs.

By starting with Datentreiber’s “train.”-stage, you prepare your organization for what’s next—holistic strategy design in our “think.”-stage, operational changes during the “transform.”-stage, or enhancing current projects with newfound expertise.

Our trainings catalyze a culture of adaptability, experimentation, and collaboration to drive your business forward.

See Our Trainings

train.

Build essential skills and literacy in data, AI, agility, and innovation.

think.

Craft a holistic data & AI strategy aligned with your business goals.

transform.

Execute and integrate your data & AI strategy for lasting impact.

Our Upcoming Trainings

Discover our hands-on, interactive training sessions designed to build your data & AI business expertise.
Each training combines practical tools, real-world examples, and exercises to give you the skills needed to navigate and lead in a data-driven world.

Each training coherently builds upon the previous. To bring you the best possible outcome, see our certification path and complete all three trainings.

Data & AI Business Literacy

Lay the groundwork for a data-driven organization by building a shared understanding of data and AI across your teams. This training covers the fundamentals of data & AI, helping employees and leaders grasp key concepts, tools, and best practices to foster a unified data culture and support future strategy development.

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Data & AI Design Thinking

Deep dive into the Data & AI Business Design method to develop user-centered, feasible, and impactful data & AI strategies. This training empowers participants to apply design thinking principles, bridging technical, business, and user perspectives to create innovative, AI-powered business solutions.

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Data & AI Business Consulting

Master the art of guiding organizations through data & AI transformation with the Data & AI Business Consulting Certification. This expert-level training equips participants with the skills to manage and lead data & AI strategy projects, ensuring successful implementation and integration of AI-driven innovations in a holistic, business-aligned manner.

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31.01.2025
10:00 - 15:00
07.02.2025
10:00 - 15:00
14.02.2025
10:00 - 15:00
21.02.2025
10:00 - 15:00
28.02.2025
10:00 - 11:30

Data & AI Business Consulting

📌Location: Online
🗨 Language: English
👨‍🏫 Trainer: Martin Szugat

10.03.2025 - 11.03.2025
09:00 - 17:00

Data & AI Business Literacy

📌Location: Weilheim i.OB (Germany)
🗨 Language: German
👨‍🏫 Trainer: Martin Szugat

11.03.2025
10:00 - 15:00
18.03.2025
10:00 - 15:00
25.03.2025
10:00 - 15:00
01.04.2025
10:00 - 15:00
08.04.2025
10:00 - 11:30

Data & AI Design Thinking

📌 Location: Online
🗨 Language: English
👨‍🏫 Trainer: Georg Arens
⌚ Time: Eastern Standard Time (EST)

Choose the training that best suits your goals and book your spot today.

See Full Calendar

What You’ll Learn

Building the Core Skills You’ll Use Every Day

Our trainings cover essential topics to build a holistic understanding of data and AI integration: Here are some of the most common focus areas that you will find amongst all Datentreiber trainings:

Data & AI Fundamentals
Gain a solid foundation in data concepts and AI technologies, understanding their impact on business decisions and strategy.

Agile Thinking and Methodologies
Dive deep into agile principles and practices, including exploring Datentreiber’s unique Data & AI Business Design method in-depth.

Value Assessment Techniques
Master tools like driver trees or the data monetization pipeline to evaluate and prioritize data & AI initiatives based on business value and strategic alignment.

User-Centered Design Principles
Embrace design thinking and foster cross-departmental and interdisciplinary collaboration to create solutions that meet user and stakeholder needs.

Strategic Mindset Development
Develop strategic thinking skills to align data & AI initiatives with organizational goals, ensuring viability and sustainable impact.

Train, Do, Achieve – For Lasting Impact

Foundation of Knowledge and Real-World Skills

Our sessions are designed with a balanced structure:

50% Lectures
Engaging, concise presentations introduce key concepts and frameworks, providing the theoretical backbone for your learning.

50% Hands-On Exercises
Practical application using Datentreiber’s proprietary tools and canvases to tackle real-world challenges, ensuring immediate application of concepts.

This equal split between theory and practice ensures you not only understand new ideas but also know how to apply them effectively in your role.

For Whom Are Our Trainings?

Our trainings are crafted for professionals across levels and departments, enabling them to integrate data & AI seamlessly into strategy, operations, and culture. Each role gains unique benefits from Datentreiber’s hands-on, holistic approach.

Regardless of your starting point, each of our three training levels expands your knowledge, skill set, and holistic impact: If your background is technical, you’ll gain valuable insights into business viability, strategic alignment, and user-centered design across each training. For those in business and management, every level offers new perspectives on data and AI feasibility, practical applications, and emerging opportunities.

👉 Click to Expand

Business Leaders & Executives

Strategize for Sustainable Competitive Advantage

Datentreiber’s training empowers business leaders to develop true data & AI strategies that go beyond surface-level fixes. You’ll learn why integrating data & AI at the core of your business model is essential and how to identify unique opportunities that deliver long-term ROI. By understanding what effective strategy really means in the data & AI context, you can drive transformation that aligns with your business goals, ensuring your organization stays ahead in a competitive landscape.

Innovation Managers & Leaders

Turn Visionary Ideas into Integrated Reality

Our training enables innovation managers to bridge the gap between ideation and execution. Discover how to leverage our proprietary Data & AI Business Design method to create solutions that are not only innovative but also strategically aligned and feasible. Learn to identify the right data & AI use cases that address real business problems, fostering an experiment-driven culture that accelerates meaningful transformation and delivers tangible results.

Data & AI Experts

Amplify Technical Expertise with Strategic Insight

Datentreiber’s training helps data and AI experts align technical skills with business strategy. Gain a deeper understanding of where data & AI can genuinely add value and how to assess data monetization opportunities. By adopting a holistic approach, you’ll enhance your ability to identify impactful solutions, contribute to strategic planning, and play a crucial role in building an integrated data & AI business model that delivers sustained ROI.

Business Managers

Lead Data-Driven Change Within Your Domain

This training equips business managers to integrate data & AI effectively into their areas of responsibility. Learn why a holistic strategy is vital and how to find the right solutions for the right problems. Understand the importance of unique data collection and how it drives future ROI. By fostering an agile and experiment-driven culture, you’ll be able to lead your team in adapting to data-driven practices that enhance performance and competitiveness.

IT & Technical Leaders

Architect the Backbone of a Data-Centric Organization

Datentreiber’s training guides IT and technical leaders to align technological infrastructure with a holistic data & AI strategy. Learn how to support the collection of unique data today for the models of tomorrow. Understand where AI truly adds value and where it doesn’t, avoiding common pitfalls of non-holistic approaches. By integrating technical solutions with strategic objectives, you’ll drive transformation that is both technically sound and strategically impactful.

The Datentreiber Certification Path

Our three-level certification path offers flexibility while delivering in-depth learning at each step. Each training level—Starter, Advanced, and Expert—provides standalone skills and insights into data and AI. Taken together, they create a logical progression that builds your expertise step by step. Completing all three equips you to approach data and AI projects with strategic vision, technical proficiency, and a user-centered perspective, fully prepared to drive transformative impact within your organization.

Overview of All Trainings and Courses

Data Literacy fosters informed decisions, performance insights, and strategic analytics.

Starter: Data & AI Business Literacy Certification

Go to Certification

Master Datentreiber’s Data & AI Business Design method to plan data and AI strategies.

Advanced: Data & AI Design
Thinking Certification

Go to Certification

Become a Data & AI Business Consultant to guide organizations toward a holistic data & AI strategy.

Expert: Data & AI Business
Consulting Certification

Go to Certification

Course for German-speaking marketing leaders offering practical insights into data-driven marketing questions.

LinkedIn Learning Course:
Data-Driven Marketing

Go to Course

A course designed to enhance leadership teams’ skills in planning AI strategies for their organization.

Academic Course: CAS AI
Management at HWZ Zurich

Go to Course

Master data literacy: This free masterclass covers how to assess needs, identify key users, and enhance internal skills.

StackFuel
Free Masterclass: Why Everyone Really Needs Data Literacy

Go to Masterclass

Why Data-Driven Leaders Trust Us to Grow Professionally

Thanks to the three Datentreiber courses: Data Strategy & Culture, Data Design Thinking, and Data Business Consulting, my colleagues and I now have very applicable tools and frameworks at hand to master the ubiquitous ‘Hippo company’ (Highest Paid Person’s Opinion). Thank you for your great support so far!

Louise Karstens

Allianz
Head Digital Factory

Nestlé views employee development as a critical success factor for digital transformation within the company. During the two-day Datentreiber course on ‘Data-Powered Marketing,’ our employees learned how to strategically and operationally leverage data to identify relevant content, distribute it through the right channels, and optimally steer campaigns. Martin Szugat enthused the participants with numerous practical exercises and descriptive examples.

Sarah von Mitzlaff

Group Brand Manager
Nestlé Deutschland AG

As part of a several-month strategy project at the top management level, Martin Szugat from Datentreiber provided us with professional advice and actively supported us in identifying, evaluating, and prioritizing relevant business cases. His profound knowledge of the analytics industry and his structured approach significantly advanced the project.

Christian Waldheim

Global Director Strategy
GfK SE

Datentreiber accompanied our Sales Analytics Kick-Off. Together, in a data strategy workshop, we developed an analytics roadmap. The workshop was a complete success – Mr. Szugat managed to generate great momentum for the upcoming activities with his moderation experience and data design thinking approach, sharpen the focus for the upcoming analytics activities, and excite both the business and IT departments. We look forward to continuing our collaboration!

Felix Jacubasch

Senior Manager BI & Analytics
Kühne + Nagel (AG & Co.) KG

As a keynote speaker on the topic of Data Science, Martin Szugat was able to bring strong impulses into the organization within the context of ‘Data Thinking’, thus prominently advancing the topic of data during Roche’s digital transformation. Furthermore, Martin supports us successfully in developing a comprehensive, company-wide data strategy at Roche Diagnostics GmbH through workshop moderation, positioning the company for the future. Martin will continue to accompany us on this transformation journey.

Nadja Schaefer

Digital Transformation
Roche Diagnostics GmbH

Participating in the Datentreiber’s Data Thinking certification was a successful investment in my professional skills as a Data Scientist. With the help of the training, I can align my daily work more closely with the business model, objectives, the users, and the data landscape at Axel Springer. Furthermore, I have learned the tools to identify new analytical use cases from a user perspective and examine them for their business viability.

Justin Neumann

Data Scientist
Axel Springer SE

Using the Datentreiber Canvas Was an Easy Way to Identify the Next Best Use Case

Client: Thomas Knauer
Ex-Business Head Data & Analytics | Ex-Kaiser X Labs a company of Allianz

Meet our Trainers

Martin Szugat is passionate about data-driven business models, design thinking, and artificial intelligence.

He enjoys sharing his knowledge as a lecturer at HWZ University, as an Instructor for LinkedIn Learning, and his own company Datentreiber that offers data strategy certifications and consulting for organizations worldwide.

His clients include Schaeffler, Nestlé, Kühne+Nagel, and Allianz.

Georg Arens is ardent about designing Data and AI strategies and helping clients realize their full potential through data-driven decisions.

Together with Martin Szugat, he owns Datentreiber, which provides data strategy certifications and consulting services to organizations worldwide.

Georg is a highly experienced Data Strategist, Consultant, and Lecturer.

Our Trainings Schedule – Book Now and Grow With Us

31.01.2025

10:00 - 15:00
07.02.2025

10:00 - 15:00
14.02.2025

10:00 - 15:00
21.02.2025

10:00 - 15:00
28.02.2025

10:00 - 11:30

Data & AI Business Consulting

📌Location: Online

🗨 Language: English

👨‍🏫 Trainer: Martin Szugat

€ 1.590,00 (EUR) *

10.03.2025 - 11.03.2025

09:00 - 17:00

Data & AI Business Literacy

📌Location: Weilheim i.OB (Germany)

🗨 Language: German

👨‍🏫 Trainer: Martin Szugat

€ 1.990,00 (EUR) *

11.03.2025

10:00 - 15:00
18.03.2025

10:00 - 15:00
25.03.2025

10:00 - 15:00
01.04.2025

10:00 - 15:00
08.04.2025

10:00 - 11:30

Data & AI Design Thinking

📌 Location: Online

🗨 Language: English

👨‍🏫 Trainer: Georg Arens

⌚ Time: Eastern Standard Time (EST)

€ 1.590,00 (EUR) *

19.03.2025

09:00 - 17:00
20.03.2025

09:00 - 17:00

Data & AI Design Thinking

📌 Location: Cologne (Germany)

🗨 Language: German

👨‍🏫 Trainer: Georg Arens

€ 1.990,00 (EUR) *

05.05.2025 - 06.05.2025

09:00 - 17:00

Data & AI Design Thinking

📌Location: Weilheim i.OB (Germany)

🗨 Language: German

👨‍🏫 Trainer: Martin Szugat

€ 1.990,00 (EUR) *

30.05.2025

10:00 - 15:00
06.06.2025

10:00 - 15:00
13.06.2025

10:00 - 15:00
20.06.2025

10:00 - 15:00
27.06.2025

10:00 - 11:30

Data & AI Business Literacy

📌Location: Online

🗨 Language: English

👨‍🏫 Trainer: Martin Szugat

€ 1.590,00 (EUR) *

05.08.2025

10:00 - 15:00
12.08.2025

10:00 - 15:00
19.08.2025

10:00 - 15:00
26.08.2025

10:00 - 15:00
02.09.2025

10:00 - 11:30

Data & AI Business Consulting

📌Location: Online

🗨 Language: English

👨‍🏫 Trainer: Georg Arens

€ 1.590,00 (EUR) *

24.09.2025 - 25.09.2025

09:00 - 17:00

Data & AI Design Thinking

📌Location: Berlin (Germany)

🗨 Language: German

👨‍🏫 Trainer: Georg Arens

€ 1.990,00 (EUR) *

06.10.2025 - 07.10.2025

09:00 - 17:00

Data & AI Business Consulting

📌Location: Weilheim i.OB (Germany)

🗨 Language: German

👨‍🏫 Trainer: Martin Szugat

€ 1.990,00 (EUR) *

Legend

Tickets available*

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Booked out

excl. 19% Vat. (Pay by Invoice or PayPal)

5% Discount*

for more than one participant from the same company or for individuals enrolling in multiple trainings

10% Discount*

when booking multiple training sessions for more than one participant

* Note: The discount is not indicated on the payment request for each individual training. You will receive invoices for all training bookings, where the discount will be duly applied.

Frequently Asked Questions

What’s the format of the training?

Our trainings are offered in both onsite (two full days) and online (four half-day sessions) formats to accommodate your schedule. Each session maintains a balanced mix of 50% engaging lectures and 50% hands-on exercises, ensuring you can immediately apply what you learn to real-world contexts.

Do I need prior experience with data or AI?

No prior data experience is required for our foundational training, Data & AI Business Literacy. For more advanced sessions like Design Thinking and Business Consulting, familiarity with data projects is beneficial but not mandatory. Each course builds understanding through foundational concepts and practical exercises, regardless of your starting knowledge.

What certification will I receive?

Upon completion of each training, you’ll receive a certification relevant to the training track:

Data & AI Business Literacy: Certified Data & AI Strategist
Data & AI Design Thinking: Certified Data & AI Business Designer
Data & AI Business Consulting: Certified Data & AI Business Consultant

How many people attend each training?

To ensure an interactive and personalized experience, we limit our trainings to a maximum of 10 participants per session. This small group setting allows for meaningful discussions, personalized feedback, and in-depth exploration of ideas.

Can I apply the training immediately in my role?

Absolutely. Our trainings are designed for immediate application. Through hands-on exercises using our proprietary canvases and tools, you’ll learn how to design aligned data & AI business strategies and actionable plans that you can implement in your organization right away.

How does the Data & AI Design Bench enhance my learning?

The Data & AI Design Bench is our interactive platform that brings strategy development to life. During the training, you’ll collaborate with peers on real-world challenges using pre-designed templates. This hands-on tool ensures you not only understand theoretical concepts but also gain practical skills to apply them immediately in your organization.

What makes Datentreiber’s approach unique?

Datentreiber’s approach is deeply interdisciplinary, merging data literacy, strategic business insight, and agile, user-centric design principles. Unlike conventional training, we emphasize holistic integration of data & AI into your organization’s business model, culture, and processes. For this, our use of the Data & AI Design Bench and focus on practical application set´s us apart.

Can I customize the training for my organization’s specific needs?

Yes, we offer customized training sessions tailored to your organization’s unique challenges and objectives. Please contact us to discuss how we can create a program that aligns with your specific requirements.

Do you offer group discounts or packages for multiple participants?

Yes, we provide discounts for multiple participants from the same organization and for individuals enrolling in multiple trainings. We offer the following discounts:

Please reach out to us for detailed pricing information.

How do the trainings support long-term organizational change?

Our trainings go beyond knowledge transfer, emphasizing skills that empower your team to continuously adapt, innovate, and collaborate. With an agile and interdisciplinary approach, we lay the foundation for a sustainable data-driven culture, preparing your organization for ongoing transformation in the digital age.

What is the role of Design Thinking in Datentreiber’s training?

Design Thinking is central to our methodology, promoting an iterative, user-centric approach to data and AI integration. Through Design Thinking principles, you’ll learn to address business problems from multiple perspectives, ensuring solutions are viable, desirable, and feasible.

Choose the Training Format That Suits Your Needs

We offer flexible training formats to accommodate the unique needs of individuals and organizations:

In-House Trainings

Bring our expert trainers directly to your organization. Ideal for teams looking to upskill together in a familiar environment.

Location: At your premises
Participants: Up to 10 participants
Pricing: €9,990 per group

Customized content tailored to your team’s specific challenges and objectives
Flexible scheduling to suit your availability

Open In-House Trainings

Perfect for organizations seeking flexibility in participant numbers or for cross-departmental learning.

Location: At your premises
Participants: From 5 to 10 participants
Pricing: €990 per participant

Flexible participant numbers accommodate your team’s size
Ideal for smaller teams or mixed groups from different departments

Open Trainings – Offsite & Online

Join our scheduled trainings open to professionals from various industries.

Locations:

Offsite: In-person trainings at our selected venues (e.g., Weilheim i.OB.)
Online: Virtual trainings accessible from anywhere

Participants: Open to all individuals

Pricing:

Offsite Trainings: €1,990 per participant
Online Trainings: €1,590 per participant

Schedule:

Offsite Trainings: Typically 2 full days
Online Trainings: Spread over 4 or 5 shorter sessions for enhanced flexibility and focus

Features:

Network with professionals from various organizations
Comprehensive content identical to our in-house trainings

Your Datentreiber Experience: Holistic and Hands-On from Day One

At Datentreiber, we believe that true transformation begins with action. Our holistic approach spans all stages—train. think. transform.—and it all starts with a hands-on mentality from the very beginning. By engaging directly with practical exercises and real-world challenges during the training phase, you don’t just learn—you build the resilient foundation necessary for sustainable transformation and immediate, measurable impact in your organization.

By choosing Datentreiber for your training, you’re not only gaining knowledge—you’re empowering your team to drive meaningful change from the outset. We have every aspect covered, ensuring that your data & AI journey starts strong and leads seamlessly into strategy and transformation.

train.

Hands-On and Interactive Learning by Doing

think.

Collaborative Co-Creation of Your Data & AI Strategy

transform.

Aligned and Lean Integration and Implementation

Why Start Your Data & AI Success with Datentreiber?

Immediate, Hands-On Application: Begin making a difference from day one with practical exercises tackling your organization’s challenges.

Holistic, Proven Methodology: Leverage our unique Data & AI Business Design method, integrating training, strategy, and transformation into a cohesive journey.

Interactive Learning Platform: Utilize the Data & AI Design Bench to bring concepts to life and develop actionable strategies during the training itself.

Foundation for Sustainable Transformation: Lay the groundwork for future success by starting with a training that prepares you for holistic strategy design and effective implementation.

Collaborative Platform

Hands-On Learning with the Data & AI Design Bench

The Data & AI Design Bench is an interactive platform that brings real-time strategy development to your training. You’ll work with pre-designed templates on Miro Board, turning theory into practical insights you can apply immediately.

You don’t just learn what to do—you’ll experience how to do it.

How it Works:

Immediate Application: Practice with real-world use cases you can adapt to your business.

Interactive Tools: Use ready-made templates to solve real problems in real time.

Hands-On Learning: Alternate between 45-minute lectures and exercises, ensuring balanced learning and action.

Collaboration: Work together on Miro, exploring data use cases and building strategies with peers.

Learn more

Why It Stands Out:

Action-Oriented: Every session moves you towards a data-driven strategy and understanding.

Adaptable: Method and canvases fit any industry, ensuring flexibility for your needs.

Practical Results: Leave with actionable strategic knowledge, ready to design your data & AI business.

With the Design Bench, you won’t just learn—you’ll do.

Learn mo re

Popular Insights – Explore More About Us

PLANT-MY-TREE®

Your Participation Matters

With every individual or enterprise certification training and workshop we provide, we plant one tree.

Change begins with us, be a part of it.

Contact Us

Talk to one of our experts to learn how Datentreiber can help you train, think, and transform your organization for greater efficiency in processes and data-driven decisions.

Book A Free Consultation

Get inspired monthly on how to lay the foundation and transform your organization into one that makes data-driven decisions.

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To the top

Certifications for Individuals and Enterprises

Data & AI Training

Why Train With Us

Build Your Data & AI Excellence from the Ground Up

Our Upcoming Trainings

What You’ll Learn

Building the Core Skills You’ll Use Every Day

Train, Do, Achieve – For Lasting Impact

Foundation of Knowledge and Real-World Skills

For Whom Are Our Trainings?

Business Leaders & Executives

Innovation Managers & Leaders

Data & AI Experts

Business Managers

IT & Technical Leaders

The Datentreiber Certification Path

Overview of All Trainings and Courses

Why Data-Driven Leaders Trust Us to Grow Professionally

Using the Datentreiber Canvas Was an Easy Way to Identify the Next Best Use Case

Meet our Trainers

Our Trainings Schedule – Book Now and Grow With Us

Frequently Asked Questions

Choose the Training Format That Suits Your Needs

In-House Trainings

Open In-House Trainings

Open Trainings – Offsite & Online

Your Datentreiber Experience: Holistic and Hands-On from Day One

Why Start Your Data & AI Success with Datentreiber?

Collaborative Platform

Hands-On Learning with the Data & AI Design Bench

Popular Insights – Explore More About Us

PLANT-MY-TREE®

Your Participation Matters

Contact Us

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Train. Think. Transform.